Blogs

IBM #CXO Twitterchat
Leading weekly #CXO chats, Mondays 12pm ET

@IBMbigdata hosts a weekly Twitterchat on Customer Experience Management every Monday at 12:00 p.m. ET. Follow the conversation and join in on Twitter using the hashtag #cxo.

Solving for Segmentation: Is Big Data "X"?

July 31, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
“Customer segmentation is the core approach that drives modern target marketing. And when you’re talking segmentation, it’s not long before marketing people start to lump potential customers into various generational, demographic, psychographic, lifestyle, and other oversimplified breakdowns. But...

Pillars of Experience Design

July 25, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
“Typically, we focus on using all available data to create win-win scenarios in which we turn insights into relevance as customers progress through the purchase funnel. The fact is that those insights can be used to do more than just deliver the right message to the right person at the right time...

Twitterchat: Data Driven Marketing

July 17, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
“In an era of big data, consumers now expect more of brands – not just good service, but hyper-personalized and high-value service.  With analytics, marketers can actually predict precise moments to engage customers with the right information or right suggestion in a personalized, authentic way....

The Future of Retail

July 11, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
"By using information to provide exceptional customer experiences, whether online or in a store, retailers will be able to attract more loyal customers and engage them in an ongoing relationship rather than a series of isolated transactions. The challenge facing all retailers is how to...

Where is the #CIO in the Customer Experience?

July 8, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
According to research by the CMO Council, "both marketers (85 percent) and IT executives (85 percent) say the relationship between the two is critical to the execution of customer-centric programs." With customers securely fastened in the driver’s seat. it’s imperative that the CIO, CMO and CCO...

Smarter Digital Banking and Big Data

June 27, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
The challenge banks face today is harnessing and utilizing all the data at their disposal. "With the incredible growth of the mobile channel, banks are working to provide value-added services and increase customer intimacy through mobile solutions. "As a result, they will receive even more data...

Mastering the Global Customer Experience

June 21, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
The Internet and social media have done an excellent job of fading borders and melding people across regions, borders and countries. Yet there are still distinct differences in how different regions and countries conduct business and how they approach customer experience. The Temkin group recently...

Influence Marketing and the Customer Experience

June 17, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
“We live in an influence economy. For chief marketing officers (CMO), the next best action must always be to engage the right mix of influential parties–including channels, customers, bloggers, tweeters, industry analysts and other opinion shapers–at every point in time. As influencers multiply,...

The Path to Legendary Customer Experiences

June 10, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
Creating a customer experience that customers remember for years and talk about in hushed tones is seemingly elusive. And with customers today having even more choices, being more demanding, and better informed, companies are hard-pressed to create legendary customer experiences.What then are the...

The Big Data Impact on Customer Experience

May 22, 2013 | by IBM #CXO Twitterchat, Leading weekly #CXO chats, Mondays 12pm ET
Researchers say that “by 2020 we will have 35 zettabytes of data created annually” – facebook, twitter, emails, videos and more. With all this data available and customers' ever-increasing demands, how we use and what we do with this data now become critical as we shape customer experience....

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