Blogs

Penny Schlyer
Industry Marketing Manager, Healthcare and Life Sciences

Penny Schlyer, is Industry Marketing Manager, Healthcare and Life Sciences at IBM, leading global messaging, content, and go-to-market activities for IBM's Big Data products. Penny enjoys biking and swimming with her three boys.

Consumer engagement in healthcare

September 8, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Is your healthcare organization engaging with customers the way you would expect to be engaged? Read how big data and analytics is helping healthcare organizations understand the consumer and fuel smarter engagement strategies through multiple social, mobile and traditional channels. 

Is the healthcare industry ready for Hadoop?

July 18, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
http://ibm.co/5stepsThis big question looms whenever and wherever practitioners all join together to discuss advances, changes and needs in the industry. While, in some ways, the answer is “yes"—because there is a need, a desire and a significant opportunity—in many ways healthcare organizations...

Innovative healthcare analytics on display in Chicago

July 9, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
I’m looking forward to the upcoming Healthcare Analytics Symposium in Chicago next week (July 14-16) led by Health Data Management. During this analytics focused conference, we will hear from innovators who are leveraging big data and analytics in a variety of ways to solve real problems that touch...

From bench to bedside: Leveraging research insights to personalize medicine

April 25, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
A single set of data points (clinical, demographic, genomic, molecular) about a patient or population of patients will, alone, not provide the insight we need to address and cure disease. However, with significant advances in scientific and biotechnology, combined with big data and analytics we...

Transforming healthcare with contextually relevant data

April 18, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
There is a wealth of data in healthcare, but right now the potential to extract valuable insights is mired by the endemic challenges with data integration, patient privacy and culture. The urgent need to improve the health and wellness of our population, and to reduce healthcare costs, will fuel...

Treating healthcare data as an asset

February 26, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
On day two of HIMSS14, I had the pleasure of listening to leaders from UPMC, MD Anderson and Amedisys share their stories about how their organizations are turning information into an asset. At the third annual IBM Big Data & Analytics luncheon, attendees from across the healthcare ecosystem...

Big data and analytics is pervasive at HIMSS14

February 17, 2014 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Is big data just a buzzword? I say no way! More than 80 percent of the world’s data was created in just the last two years: video, email and social media just to name a few. This data explosion is not lost on healthcare. Beyond the digitization of transactional and clinical data in medical records...

Will Mobile Wellness Apps Improve Health?

October 17, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
No one really knows if mobile wellness apps will improve health, at least not yet. The market stats certainly indicate the fascination with mobile health apps: Juniper Research says that by 2016, 3M patients worldwide will be using remote monitoring devices that use a smart phone as a hub to...

Attaching Meaning to Data with Health Analytics

July 9, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
I was curious if there were any updated stats on the number of healthcare organizations that are currently using analytics as part of their strategy to improve health outcomes, prevent disease and engage patients more effectively. I ran across a 2012 study from CHIME and eHealth Initiative that...

Turning Big Data into Better Care for Children

April 17, 2013 | by Penny Schlyer, Industry Marketing Manager, Healthcare and Life Sciences
Seattle Children’s Hospital is a demonstrated leader in innovative research and therapies for children, as shown below in just a few of their most recent announcements. Seattle Children’s Research Institute, one of seven members of the Dream Team uniting researchers across the country in...

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