Blogs

Nancy Kopp
Director, Marketing, Database Software & Systems, IBM

Nancy Kopp-Hensley is Director, Marketing, Database Software & Systems at IBM. Nancy is responsible for product marketing and market management for DB2, Informix and PureData Systems. With over 20 years of experience in data warehousing and business intelligence, Nancy is in her 13th year at IBM focusing on the solutions for enabling analytics.

Going Beyond the Buzz on Big Data

December 10, 2012 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
Everyone is talking about big data, but if you want to see some REAL data on what is going on with big data, here is a new research report you will appreciate. EMA Research & 9Sight Consulting conducted a study of business and IT professionals, inquiring about their big data plans and...

Big Data Analytics – Where Do I begin?

October 31, 2012 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
How do businesses address the challenges of growing volume and variety of data? How can I introduce new data sources and workloads into my architecture? How do I achieve better time to value and agility in my infrastructure? If you're wrestling with these and other related questions, I recommend...

IBM - Another year of recognized leadership in the Gartner Magic Quadrant

February 21, 2012 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
Gartner has published their latest iteration of the Data Warehousing DBMS Magic Quadrant (MQ) – a report in which IBM has been in the Leader quadrant since the very first MQ issued in June 2001.

Re-Thinking your Data Warehouse Architecture for Big Data? Think Smart Consolidation

November 17, 2011 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
Big Data, all the cool kids are doing it.   But the burning question remains, what do you really need to do to make Big Data a reality in your current architecture? At IBM, we have been thinking a lot about helping our customers advance their analytic capabilities including Big Data.  This...

Combine expertise with technology and become an analytic organization

October 21, 2011 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
At a recent conference I heard a presenter suggest "If your company isn’t embracing data, you risk joining the walking dead". While this sounds alarmist, IBM’s 2010 CFO Study confirms leveraging business analytics as a strategy is sounder than ignoring value buried in data: organizations embracing...

Data Warehouse Appliances – Simplifying the Delivery of Analytics

June 29, 2011 | by Nancy Kopp, Director, Marketing, Database Software & Systems, IBM
So if you would have told me 5 years ago that myself and several key architects from my data warehouse Best Practices Team would be sitting at the opening day together of the IBM Netezza User conference - welI would have fallen out of my chair laughing.