Blogs

Kimberly Madia
Worldwide Product Marketing Manager, InfoSphere Streams, IBM

Kimberly Madia is a World Wide Product Marketing Manager for the IBM Big Data Portfolio, focused on InfoSphere Streams. She has been with IBM since 2001. Kimberly earned an undergraduate degree in Computer Science from Allegheny College and an MBA in Strategy and Information Technology at Carnegie Mellon University. During her career at IBM, she has worked as a technical support representative and a business partner enablement manager. Currently, Kimberly is focused on developing solutions to support big data initiatives around stream computing and security intelligence. She has published numerous articles in IT publications and is a regular speaker at tradeshows, user groups and web conferences.

Embracing big data practitioners in 2015

December 31, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
2014 has seen a massive surge of interest in real-time analytics. The ability to sense what’s happening in the world and respond faster than competitors is desirable and, now, possible. 

Reflections and predictions for stream computing in 2015

December 10, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Stream computing exploded in 2014 and we’ve got high expectations for 2015. The October 2014 IBM Institute for Business Value report  found that real-time analytics is the leading big data requirement. What’s your prediction for the future of stream computing? 

Facts may be dangerous, but context brings safety

November 18, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
“Just the facts ma’am” worked well for Joe Friday in the 1950s, however, in our big data world (where factoids pop up at incredible speeds, often with little warning) we need big data technology to help us bring the right context and act in the business moment. You can make big data make sense and...

How to protect against sensitive data leakage

October 23, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
The average organization loses $3.2 million to data breaches, up 15% from 2013. It's time to blend log analysis, real-time and predicative analytics to enable a new big data security analytics strategy. 

Puzzled by big data? Put it in context

September 23, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Most organizations aren’t able to derive context quickly enough to turn big data into action. Overcoming these challenges requires a real-time, context-aware computing platform.

Act: Responding to opportunities in the business moment

September 12, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
In this, the fifth and final post in our real-time actionable insight series, we explore several case studies where real-time action improved business outcomes and mitigated risk. 

Decide: Making a choice in the business moment

September 8, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
In this post, the fourth installment of our five part series focused on real-time actionable insight, we explore how to optimize decision management by infusing context-aware streaming analytics into all decisions. Using IBM’s four pillar approach (Sense, Orient, Decide and Act) you can be assured...

Orient: Analyzing data in the business moment

Don't go chasing wild chickens

September 2, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Big data can be turned into big business opportunities, but can also send you on a wild goose chase. Using IBM’s four pillar approach (sense, orient, decide and act) you can correct course and shift from reactive to proactive effectively orienting your organization to the business moment.

Sense: Perceiving in the business moment

Step one for selling more chicken dinners

August 25, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Most data that organizations capture and collect isn’t valuable. In addition, high value data is often overlooked because organizations can’t capture, analyze and act fast enough. IBM has created a solid foundation to help organizations capture all opportunities, even the ones that are fleeting,...

IBM chicken dinners for sale!

August 18, 2014 | by Kimberly Madia, Worldwide Product Marketing Manager, InfoSphere Streams, IBM
Need to sell more products? Dump Steve, the guy in the chicken suit flagging down customers in the parking lot, and adopt real-time actionable insight. IBM’s four pillar strategy (sense, orient, decide and act) will turn your big data into action. In our five-part series, we will introduce real-...

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