Blogs

Andrew Aziz
Director, IBM Risk Analytics: Financial Engineering, Research and On-Cloud Solutions, IBM

Andrew is the Director, IBM Risk Analytics: Financial Engineering, Research and On-Cloud Solutions

Observations from a Prudential Ad Campaign: Increasingly mainstream dialogues on risk

April 23, 2013 | by Andrew Aziz, Director, IBM Risk Analytics: Financial Engineering, Research and On-Cloud Solutions, IBM
While glued to CNN over the past week my attention was captured by Prudential's recent "Age Stickers" ad campaign, which highlights the risks associated with managing personal wealth for retirement. What intrigues me about this ad is that it illustrates a remarkable advancement in the...